The music industry is of great influence, defining culture and producing events globally which shape people’s experience of life and the world around them. For a long time those productions have been highly consumptive without any awareness of what that means for our ecosystems nor the privilege of land use, especially in places like Australia where all land is indigenous, but been stolen by colonisers. GMA provides a structure for those in the industry to become aware, and facilitates action that someone might want to take to green their practice. Maybe even influencing fans or consumers. It’s important.